I cringe every time I see these stories.

The media drives your clients to wander off plan.

They see these headlines and start dreaming.

They forget about the careful planning you did together.
All they see is dollar signs and FOMO happens
And you have to work to refocus them.

Been there? I've seen it thousands of times.
But there's something interesting I've noticed.

The advisors who win don't wait to fight the headlines.

Instead, they build their own story starting on day 1 of their client relationship.

One that helps their clients see the big picture and their place in it.
They share it constantly, not just quarterly.
Not just what they're doing, but why.

→ Every message is an inoculation from the media.
→ Every touchpoint reinforces their story.
→ Every interaction builds trust.

When you do this right, headlines bounce off.

Your story becomes their story.

How are you building your narrative with clients?

"People don’t buy what you do; they buy why you do it."
– Simon Sinek