She did everything right but still had an angry client

"A client called yesterday, they were furious.

But it was a bit weird."

Had a call with a real pro yesterday and as she told me this story, I was fascinated.

The client raised his voice accusingly...
"Why didn't anyone tell me about these changes?

The advisor said she was confused and defensive.
They'd covered it in their review.
Three months ago.

But I see this pattern every day:
Professionals deliver information to clients.
Meanwhile, their clients face constant noise.

So clients forget... and then blame you.

The math is brutal:
→ 10-20 updates per year from you
→ 2,190 media messaging (5-6 msgs/day 365 days)
→ Countless voices in their inbox

The solution isn't working harder.
It's working smarter.

The best firms automate their presence:
Weekly updates.
Service check-ins.
Weekly solutions and case studies
+ Your regular reporting and media cadence
= 150+ touchpoints every year

Because exceptional service isn't about perfect messaging.
It's about being a consistent presence... before they need you.

What's your plan for staying ahead of the noise?

PS "𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝘄𝗼𝗿𝗸 𝗮𝘁 𝗶𝘁."
— John Powell