The results seemed weird until she learned one thing

An advisor I know started sending updates twice a week to clients.

In addition to the updates that Blueleaf helps with she sent simple stuff about what she was doing for them and some repurposed marketing.

Over the next few months, surprising things started happening:

Her advice was implemented quickly, without pestering clients. Referrals started flowing consistently. CNBC's fear tactics didn't work anymore.

She couldn't figure out why until we dug into the science.

It's how our brains store and retrieve memories.

When you're frequently present in someone's mind, they remember more about you:

  • Your advice

  • Your value

  • What you've asked them to do

The psychology is fascinating. It's not just about frequency. It's about how memories link together. 3 specific mechanisms for the curious who want to ask ChatGPT

  • Priming

  • Mere Exposure Effect

  • Cue-Dependent Retrieval

These mechanisms mean that staying top-of-mind doesn’t just increase the likelihood of being remembered—it creates a cognitive link to other associated memories or information.

This is why strategies like high-frequency communication are so effective.

More communication = better outcomes. For you and your clients.

But most advisors only touch base 20-25 times a year.

That means SILENCE is their most common client experience.

So how do you implement high-frequency client communication?

  1. If you’re already using our automated updates, keep it going. If you’re not, start

  2. If you’re doing regular marketing, repurpose it for clients. Problem/solution format generally works best.

  3. Take the regular behind-the-scenes work you do for clients and turn it into an update.

  4. Leverage systems that automate these updates.

What's your communication frequency with clients?

PS “The single biggest problem in communication is the illusion that it has taken place.”
— George Bernard Shaw

Thanks for reading.
- John

John Prendergast
CEO, Blueleaf
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